A minimalist warehouse café that redefined Melbourne’s coffee culture.

Industry Beans: Coffee as Design

Housed in a sleek converted warehouse on Rose Street, Industry Beans set a new standard for what a café could be. It’s light-filled, geometric and perfectly in tune with Fitzroy’s creative pulse. White steel beams and clean lines frame the space, while the aroma of freshly roasted coffee drifts through from the in-house roastery. This isn’t just a café — it’s a case study in how design can enhance ritual.

The experience is intentionally seamless. Every touchpoint — from the order flow to the glass-fronted roasting setup — reflects the brand’s obsession with precision and progress.

The Coffee Program

Industry Beans is where science meets craftsmanship. Beans are roasted on-site daily, with a rotation of single origins and blends that change with the season. Espresso is balanced and rich, filter coffee is clean and expressive, and cold brew is served from custom-built taps. The baristas are trained like sommeliers, guiding guests through tasting notes and brew methods with quiet confidence.

The signature cold brew coffee bubble cup and seasonal espresso blends have become icons of Melbourne’s specialty coffee scene — playful yet refined interpretations of a city ritual.

Beyond the Cup

The food menu mirrors the brand’s modern approach: bright, detailed and layered with texture. Dishes like the coffee-rubbed wagyu burger and the famed coffee-glazed bacon speak to innovation without losing comfort. It’s brunch elevated, with each plate matching the aesthetic precision of the room.

Industry Beans Fitzroy isn’t just where coffee is served, it’s where coffee is studied, shaped and celebrated. It remains one of the few places that truly lives up to Melbourne’s reputation as the coffee capital of the world.