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The reincarnation of Fitzroy Streetโ€™s famous George Hotel is complete.

The George Hotel, established in 1857, is an important part of St Kildaโ€™s history. When Liam Ganley turned it into Freddie Wimpoles, he fitted out the 150-seat space as a hunter lodgeโ€“style bar, with dark timbers, a feature wall of beer cans and antler chandeliers.

Thereโ€™s a mix of seating options including large communal tables if youโ€™re with a big group, square four-seaters if youโ€™re looking for something more intimate, and bar tables and stools if youโ€™re only in for a drink.

Beer is the main offering. The name, Freddie Wimpoles, pays homage to a Frederick Wimpole who purchased The George in 1873, became mayor of St Kilda in 1886 and director of the Melbourne Co-operative Brewing Company (now Carlton & United Breweries) in the late 1800s.

Twelve beers, both local and international, rotate through the taps. An extensive range of canned and bottled brews is also available. If you donโ€™t fancy beer, there are 180 spirits to choose from.

An American deliโ€“style menu of subs, sandwiches and hot dogs complement the drink offerings. Thereโ€™s a classic Reuben and the Traditional French Dip (a roast-beef and horseradish sandwich with beef juice for dipping). A vegetarian sub with roasted eggplant, Swiss mushroom and vintage cheddar is also available.

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Vinea Marson

The AgendaThe Agenda25 February 2025
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The AgendaThe Agenda25 February 2025
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