PICO is a small homewares store with a curated selection of designer jewellery, lighting, furniture, art and photography, opposite Lorne beach. It functions as interior architect Georgina Jeffries’s creative outlet, each item matching her design style. Most have a story behind them, from the stunning photography by Jeffries’s husband Troy Fynmore to the food-themed jewellery and sunglasses by her friend Lucy Folk. Jeffries works from a small studio at the back of the store and is happy to talk you through her favourite items.