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Vintage with a Vision

(Cowboy) boots on the groundβ€”that’s the philosophy at American Rag, where owner Eileen Carney regularly flies to the US to handpick premium vintage pieces for this hidden gem, tucked up a discreet staircase off Little Lonsdale Street.


Decades of Dedication

Since 1990, Carney has logged countless hours scouring collections from Los Angeles to New York, building one of Melbourne’s most trusted vintage destinations. And it shows.


Rare Finds and Iconic Labels

You might stumble across a mint-condition 1970s seersucker suit with original tags, a coveted Levi’s Big E denim jacket, a sweeping suede trench with faux fur trim, or a timeless piece from Oscar De La Renta.


Style for Every Story

But American Rag isn’t just for vintage purists. Carney curates for everyone, with racks filled with enduring staplesβ€”quality denim, classic coats, crisp Oxford shirts, tailored office wear, and one-of-a-kind party dressesβ€”all chosen for their lasting craftsmanship and style.


The Perfect Fit

Staff are friendly, knowledgeable, and especially good at helping customers find their perfect pair of jeansβ€”whatever their shape.


Worth the Investment

Prices sit at the premium end, but reflect the careful curation and rare finds. Chances are, you’ll leave with something you’ll wearβ€”and treasureβ€”for years.

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