Vintage with a Vision
(Cowboy) boots on the groundβthatβs the philosophy at American Rag, where owner Eileen Carney regularly flies to the US to handpick premium vintage pieces for this hidden gem, tucked up a discreet staircase off Little Lonsdale Street.
Decades of Dedication
Since 1990, Carney has logged countless hours scouring collections from Los Angeles to New York, building one of Melbourneβs most trusted vintage destinations. And it shows.
Rare Finds and Iconic Labels
You might stumble across a mint-condition 1970s seersucker suit with original tags, a coveted Leviβs Big E denim jacket, a sweeping suede trench with faux fur trim, or a timeless piece from Oscar De La Renta.
Style for Every Story
But American Rag isnβt just for vintage purists. Carney curates for everyone, with racks filled with enduring staplesβquality denim, classic coats, crisp Oxford shirts, tailored office wear, and one-of-a-kind party dressesβall chosen for their lasting craftsmanship and style.
The Perfect Fit
Staff are friendly, knowledgeable, and especially good at helping customers find their perfect pair of jeansβwhatever their shape.
Worth the Investment
Prices sit at the premium end, but reflect the careful curation and rare finds. Chances are, youβll leave with something youβll wearβand treasureβfor years.