Skip to main content
search

Sister: A Linen Dress, a Dream, and a Sunny Fitzroy Store

It all started with a black linen apron dress. In 2015, Emma Cutri and Alice McIntosh began selling their one-size-fits-all pinafores to friends on Facebook. What began as a side project soon grew into a cult wardrobe staple for women across Melbourne.


From Facebook to Fitzroy

With the help of a seamstress, a studio in Brunswick, and a small team, Sister evolved into a full label, offering six seasonal collections and a core range of timeless, natural-fibre essentials. After three years of online sales (and two popular pop-ups), the brand opened its first bricks-and-mortar shop in North Fitzroy in 2018.


A Mediterranean-Meets-California Escape

The store interior is soft and romanticβ€”a mix of European summer and Californian beach escape. Think: Arched doorways, Terracotta tiles, Terrazzo details, Marble-slab benches. Current and core collections hang alongside small-batch pieces made from deadstock fabrics, like the standout red-and-blue gingham range. You’ll also find a curated mix of prints, jewellery, ceramics, and scents, all in line with the Sister aesthetic.


A Home in the Scotchmer Street Village

The shop sits on a sunny North Fitzroy corner near Dench Bakers, in the heart of the Scotchmer Street village. Locals pop by for bread, a rotisserie chook from Super Tasty Rooster, or a bottle of natural wine from Blackhearts & Sparrowsβ€”and now, a Sister dress, too. The store design was inspired by a stockist trip to Pasadena and Laguna Beach, where Cutri and McIntosh fell for sun-washed streets, Spanish architecture, and independent retail culture. The fit-out will evolve with each collectionβ€”but the warmth remains constant.


β€œHello, Sister!”

The brand name was born from an inside term of endearment between Cutri, McIntosh, and their friends. Today, it’s printed in cheerful red letters above the doorβ€”a casual greeting, a nod to friendship, and a reminder of the label’s humble, heartfelt beginnings.

Like, β€œHello, sister!”

Features:

+0
Please login to bookmarkClose
+0
Please login to bookmarkClose
πŸ›οΈ Shop

Leonard St.

The AgendaThe Agenda26 February 2025
+0
Please login to bookmarkClose
Close Menu
AI Engine Chatbot
AI Avatar

Welcome to The Agenda! Ask me for recommendations like:

β€œWhere’s good for brunch in Fitzroy?”

β€œWhat’s a new wine bar in South Yarra?”

Just type your suburb or craving to get started 🍸